About Allie

About Allie
Allie db&r social media specialist

I’m Allie, an energetic digital strategist & content creator.

Check for posts about social strategy, how to navigate social advertising, integrated digital & social campaigns, examples of best practices, and creating relevant and engaging content.

Follow me on twitter: @social_allie for even more insight on current #social trends and successes.

All content is my personal opinion and does not necessarily represent the views of my employer or its clients.

I specialize in:

  • Developing strong social and digital strategies that help solve real business problems, put user experience at the forefront, and are measureable.
  • Researching target audience social & digital habits & current conversations to leverage within comprehensive social & digital strategies.
  • Creating content that’s targeted, relevant and engaging.

My Digital Leader Series feature with info into what’s next in social media & why I’m so passionate about how it can help both brands and everyday people.

See more clips >> 


A little more about me..

i love lucy
Lucille Ball embodied passion and humor. She was a bold, innovative, expressive thought leader. My goal is to follow in her footsteps as a perfectionist who knows the importance of a good laugh. #smile

Mojitos are lovely, so is being around people. I’m a self-motivated natural leader who loves communicating, which is probably why I care about social media so much. It is what keeps our fragmented society connected.

I see keeping up with the newest trends in digital media as a crucial aspect of my life & career. I read countless industry blogs and follow those at the forefront of the twitbiz. I think these outlets are giving our generation a means to easily stay connected with the world and each other.

the numbers
It’s not about followers or likes. We’ll that’s not all it’s about. It’s about the percentage of engaged users, the meaningful conversations you’ve provided, the relationships you’ve forged, and being true to yourself and your brand.

I love letting my creative juices flow. I’m constantly catching up with my ideas. I can use adobe creative suite, flash, and HTML. These skills help me understand the process demands on a time schedule and also help me to comprehend strategy holistically. I also love to write and discover new ways to take part in or change the conversation.

I am a google doc guru. The only way to keep track of multiple projects is to prepare yourself with the appropriate task coordinator. I keep multiple inboxes, a granular calendar, and thousands of google docs in my back pocket.

Orange is my favorite color. It’s bright and positive just like my approach to work and life in general.


Follow me on twitter: @social_allie
Or look me up on LinkedIn: http://www.linkedin.com/in/amwassum

2 thoughts on “About Allie

  1. Hi Allie,

    My name is Mark.
    I noticed that you tweeted one of my favorite articles “Seven Habits of Optimistic People”.
    That is such a great post.

    I was hearing from my readers that they wanted something more in depth about getting positive thinking to work (even for pessimists) , so I went ahead and created this post: http://wp.me/p6bNAS-K

    If you have time I’d love for you to check it out, and if you like it, it would be awesome if you could share it or maybe leave a comment.

    Mark Rogers Ph.D

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