QUOTED
The US Short-Video Landscape
What Marketers Should Know About TikTok, Instagram Reels, and 4 Other Players in This Fast-Changing Space
https://content-na1.emarketer.com/the-us-short-video-landscape
https://adage.com/article/digital/how-triller-rose-hype-become-tiktoks-most-dangerous-rival/2283646
TikTok brings back fund to pay 25 publishers to create ‘instructive and informative’ videos
https://digiday.com/media/tiktok-brings-back-fund-to-pay-25-publishers-to-create-instructive-and-informative-videos/
‘Impossible to say’: Marketers struggle with logistics and divining what Super Bowl ad themes will click with consumers
https://digiday.com/marketing/marketers-struggle-with-super-bowl-ad-themes/
PANELS/PODCASTS
Why you’re going to buy a car on social media in 5 years
Brand Innovators Influencer Marketing Panel
[Podcasts] Data Stories: Leaders at Work
PUBLISHED
[Full opinion piece – 2021]
Why you’re going to buy a car in social media in 5 years
https://www.thedrum.com/opinion/2021/03/25/why-you-re-going-buy-car-social-media-5-years
Does Live Video Make Sense for Your Brand?
– Chris Smith & Allie Wassum
July, 2018
Instagram’s Algorithm: Stand Out Or Step Aside
CMO.COM, April 2016
Real Time Social? Guess Again.
Huffington Post Blog, October 2015
How to Build a Blogging Team
Social Media Examiner, June 2015
How to Tell Stories With Facebook and Instagram Carousel Ads
Social Media Examiner, August 2015
Don’t Hate on Valentine’s Day: Relationship Marketing in 2015
Search Marketing Daily, February 2015
The 7 Steps of Performing a Social Media Audit that will Yield ROI
iMedia Connection, April 2015
Social Allie 