In just a few weeks, Facebook will turn 10 years old.
To put it differently, I’ve been using Facebook for a decade.
Somehow it’s not even a teenager and it’s one of my best buds.
But it’s not just a reliable pal, it’s also revolutionized the way the world communicates.
Don’t get me wrong, Facebook didn’t go it alone, but it did give social media the mass appeal it now enjoys, paving the way for some of our favorite networks (Twitter, LinkedIn, YouTube, Instagram…Jelly?!) to thrive.
I remember when I built my original profile on thefacebook.com. I’d known about “the Facebook” for a little while, but I had to wait for my .edu email address to sign up. Yeah..remember that? When only college students could sign up??
Back then, I used it for the basics: posting pictures and finding out if my fellow classmates were single (I sort of don’t want to admit that). It became the first stage of profiling, even before the exchange of numbers for old-school texting.
Soon it was event central. If you were having a party at your dorm, you were definitely making a Facebook event and inviting all of your friends (well…maybe not all of them).
It wasn’t until my sophomore year that Facebook finally launched their Newsfeed. Yes, I’m serious…there was a Facebook without the feed…which I, at the time, checked probably 17 million times a day.
Fast-forward four years, and Facebook (& Twitter & YouTube & LinkedIn) had become a mainstay of my job, even though there were no classes about it in my undergrad advertising program. The marketing world was changing while I was in school, and by the time I had my first “real” job, social was the topic of conversation for CMOs across the country. Four years…that’s it.
By the time Timeline was introduced in 2011, small businesses and huge marketing companies alike knew that social media (not just Facebook), could not be ignored. And it’s not because it was another outlet to shout at consumers, it’s because consumers were now growing up, as I had, with social media. It was not only a part of our everyday, but Facebook was now a part of our story.
Sure, there are still significant negative associations with social networks (privacy risks and big data are a few), but I challenge you to consider the significant strides we’ve made since Facebook gave social media its popularity.
Family, friends and brands are able to connect and converse (like actually converse) with each other, while also communicating with an entire circle of people, so that it’s not just one conversation, but it’s one and many simultaneously. We’re able to remember the important things happening in each other’s lives and feel connected, even if we haven’t seen or heard from someone in years.
So I’m sappy. But Facebook is one of my oldest friends and I interact it every single day, multiple times a day. So, to me 10 years is a big deal. And I’m anxious to see what will happen in the next 10.
What’s your first memory of Facebook?
If you’re interested in a little more Facebook history, check out this infographic by Inside Facebook.