Northeastern CPS FB Ads

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What started as a few Facebook ads for Northeastern’s College of Professional Studies became something so much bigger. Northeastern CPS’ entire strategy depends on lead generation. So in addition to advertising in targeted verticals, we recommended using some newer tools to generate leads and hyper target based on the individual programs. In order to do so, we created best practice document after document. We made a case to go paid social. And it “paid” off!

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